Yeah, we need to talk about that.
Instagram is a social media network that focuses specifically on pictures and video. It's designed as an image sharing network and is used primarily on mobile devices. So? Who is on Instagram? Well, statistically, 28% of all US adults use Instagram, it's one of the Big Four social media platforms with 111 million daily users. Statistically, about 60% of users have been lead to following a new product, brand, or business page from Instagram.
Instagram is used primarily by users age 18-34, which, coincides with the age group of readers.
What does this mean? It means that Instagram can be a tool you can use to successfully build your business and promote your brand as an author.
So, how do Readers use it?
Readers use Instagram, or, #Bookstagram, to share what they're reading, promote fantastic covers, review books, and get recommendations. They can use Instagram to connect with new authors and other reviewers.
You can use Instagram to collaborate with readers, promote your book, communicate with your audience, and learn new trends in the market based on what is gaining popularity.
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